It may be winter outside but Worthing is looking forward to summer sunshine as it prepares to launch the 2010 Worthing Visitor Guide in January. Tourism is big business for the local economy and the guide is used to promote Worthing and Adur as major visitor destinations, nationally and internationally.
Worthing attracted about two million holiday makers and day visitors in 2008 spending £111 million and providing 2,363 full time jobs. Day visitors alone spent £57 million.
Adur, made up of small town and villages – Fishersgate, Southwick, Shoreham-by-Sea, Coombes, Lancing and Sompting welcomed 835,000 day visitors to the district in 2008 with a total visitor spend of £38.5 million providing 518 jobs.
About 42,000 copies of the guide will be sent around the UK and the world as well as an interactive version online at www.visitworthing.co.uk
The guide contains everything any visitor will need to know when planning their trip to the beautiful Worthing and Adur downs and coastal region. It features information on accommodation, restaurants, events, places to visit and loads of fun stuff to see and do.
Staying at home became the fashion last year and experts predict 2010 could be another good year to holiday at home. The latest national statistics show that 5.7 million Brits took a staycation in the south-east, a whopping 37 per cent increase on last year’s figures.
Worthing cabinet member for regeneration, John Rogers said:
"Tourism is a vital part of Worthing’s economy and the guide plays an important part in getting the town known around the UK and the world as a great place to have a ‘sunny’ holiday beside the sea or to visit for the day – there’s always something going on especially in the summer – festivals, parades and of course the Worthing International Birdman competition."
Adur cabinet member for regeneration, Jim Funnell said:
"I’ve always thought that Adur is a lovely place to be and these figures prove holiday makers and visitors are enjoying Adur’s assets as well."
The new guide will be available from the Tourist Information Centre, Chapel Road, Worthing or the Civic Centre, Shoreham-by-Sea after the official launch on the 12th January or it can be ordered by calling 01903 221066 or it can be viewed on line at www.visitworthing.co.uk (available after the official launch on the 12th January.)
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